*Sneak Peek* : Festive '13 | Rachana Reddy

The wait is finally over at the Rachana Reddy studio with our Festive '13 capsule collection ready to be launched this September in stores and online. In your anticipation of the Festive ‘13 we thought we'd give you a quick sneak peek at some of the most exciting and fresh elements from the collection. 

This year’s Festive '13 collection essentially plays around with pearls, swarovski crystals, shimmering gold mesh and a lot of bling in combination with our signature materials wood and leather. 

The shapes remain classic in nature, while the embellishment used brings out the spirit of celebration and festiveness. One of the main focuses of the collection is the contrast of embellishment against wood and leather.

This Festive season we are introducing striking new wooden clutch clasps, never seen before on any RR clutch! These cylindrical clasps are made out of teak wood and are encrusted with swarovski crystals and pearls, making them an ideal arm candy this season.

teak wood clasp in cherry finish 

encrusted with green swarovski crystals 

teak wood clasp in natural finish encrusted with pearls

teak wood clucth in natural finish embellished with crystals

teak wood flap in natural finish 

encrusted with pearls and crystals

We promise Festive '13 will definitely be a collection unlike any we've done before! Stay tuned for more exciting updates...

RR Fave Winter Festive Trends '13

August witnessed five days of fashion frenzy known as the Lakme Fashion Week Winter/Festive, where designers showcased their outlook for the coming season and new trends were set.

With trend reports doing the rounds all over, we thought it would be a good idea to share with you some of the basic trends from this season which we love at Rachana Reddy!

We think this Festive season there’s going be a lot  of metallic’s, jewel tones, glitter, juicy crystals, gold and shimmer. Over the top bling accessories are going to quite a hit this season. People are going to enjoy dressing glamorous.

Modern Regalia: Tones of ivory and beige were embellished with opulent Zardozi and dramatic embroidery. Juxtaposing white and gold created a subtle and timeless regal quality.

Festive Bloom: This season floral prints were dark and edgy. Jewel tones like ruby red and amethyst added an air of romanticism and luxe. 

Heirloom Textiles: Traditional Indian techniques meet modern sensibilities. The color palette used was lots of rich and vibrant jewel tones with hints of gold.

Source: http://www.lakmefashionweek.co.in/

RR at VOGUE Fashion's Night Out

We are thrilled to announce our participation in the fifth edition of  VOGUE Fashion’s Night Out '13. This year we have designed an exclusive wristlet/ipad sleeve and also reinterpreted the classic black clutch in our signature style. On September 5, get set for a fashion frenzy like Mumbai's never seen before!

What is Fashion's Night Out?

The world’s most fashionable all-night party is back for the fifth time. From Manhattan to Moscow and everywhere in between, Vogue’s Fashion’s Night Out is the one event that brings together designers, stars, celebrities and, of course, shoppers.

Everyone is invited and, with specially created events, great deals, exclusive designs and merchandise, you’ll have trouble keeping your credit card in your wallet. This global initiative was the brainchild of US Vogue Editor Anna Wintour, and started as a way to get people excited about shopping again, during the global recession. It is now celebrated in 16 countries, each hosting a unique version of its own. 

“Call it a luxury fest, a block party or a late-night retail extravaganza, either way Fashion’s Night Out has shaped up into an unique shopping experience for India,” says Priya Tanna, Editor of VOGUE India.

Vogue Desires - The Black Clutch

This year, Vogue India are planning a one-of-a-kind fashion installation. Vogue Desire – The Black Clutch will collectively showcase the varied talents and individual styles of some of India’s leading designers. Each work will be highlighted as part of an installation at Fashion’s Night Out 2013 and will be sold as individual collectibles, with all proceeds going to charity.

Vogue Desires - The Black Clutch by Rachana Reddy

Taking the flapper girl as the inspiration Rachana Reddy's take on the Vogue Desires - The Black Clutch, should be sexy and strong and should be able to perk up any outfit.

"There's something very strong and seductive about the 20's fashion" says Rachana Reddy. The black feathers are juxtaposed with some gold bling, emphasizing on the two elements which were very prominent in the flapper girls' styling.

Wristlet/iPad Sleeve by Rachana Reddy

Vogue India also asked us to create something special  for ‘Vogue Loves’ store. The idea was to create something that will be accessible to the public. We designed an exclusive wristlet/iPad sleeve which will be displayed at the Vogue Loves Pop - Up Store and all the proceeds from the sale will go to charity. 

Get your wallets ready and indulge in some retail therapy at Vogue Fashion's Night Out India on 5th September at Palladium mall, Mumbai!

Source: http://fno.vogue.in/